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Steps to Building a Successful Medial Strategy

Social media has been termed as the fastest growing marketing tool in the current marketing trend as it offers businesses power to get into contact with millions of customers at the touch of a button. With over 91 percent of internet users using at least one social networking tool, it has become imperative for every business to develop an effective strategy. Below are some steps that you can use towards developing a successful social media strategy for your business.

Setup Your Goals
The start of a strategy is quite similar to any other marketing strategy. It is important that you outline your goals before going ahead to open accounts on major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.

Come Up with a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. You also have to think about how to integrate your social media strategy with your overall communication strategy of your company.

Identify Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each of these social network has their strengths and weaknesses as well as opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. You must keep in mind that your niche will vary depending on whether your business is local, regional, national or international.

Assign a Social Media Manager
If your company has adequate resources it is preferable to employ a social media manager with experience to deal with regular updating of the different social networks. If not, you can delegate the task of updating the social networks to your employees who are familiar and comfortable with the field.

Engage with Your Contacts: This is the most important aspect of a social media strategy. Your contacts are the main influence you have in developing and sustaining a positive corporate identity. Make sure that you engage your contacts through both offline and online events.

Evaluate and Analyze Your Progress: Ensure that you keep track of important statistics like the number of updates, new followers , number of comments or feedbacks and other significant actions that were taken. Objectiely, you need to measure and analyze these important metrics against your social media goals on a weekly or monthly basis.

When it comes to social media strategy, you must note that there is no precise science involved. The strategies will vary depending on the business type and the industry.

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